Handshake Blog

In Part 2 of our tactics for growing your referral network, we break down conference-attendance strategies, tips for joining and participating in Mastermind groups, making sure your online presence is consistent and polished, and how to communicate—the number one trait agents are looking for in a referral partner.

Looking to grow your referral network? We talked with top referral agents for their best practices for growing agent-to-agent referrals. In Part 1, we break down how to connect with adjacent businesses, give referrals to get referrals, streamline client intake, and build rapport on social media.

The AI revolution is here, but not all AI tools are built for real estate pros. We've rounded up the top 5 AI apps every agent should use in 2025 to boost productivity, save time, and streamline daily tasks. Stay ahead of the curve—check them out now!

A recent Atlas Van Lines study reveals where Americans are moving in—and out. Staying ahead of these trends helps you be a smarter referral agent. With Handshake, you can easily find top agents in high-movement areas and grow your referral network.

Early 2025 forecasts predicted big mortgage rate drops, fueling optimism for buyers and agents. Now, experts take a more cautious view, expecting rates to hover around 6%, signaling a slower recovery than hoped.

Want to grow your real estate referral business in 2025? Handshake is the must-have app for agents looking to expand their network and close more deals. Backed by Tom Ferry, it offers smart matchmaking, free Pro membership until August 2025, and early adopter advantages.

The holidays are a great time to boost community engagement through social media. It’s a low-cost way to increase awareness, stay top-of-mind, and connect with your network. Here’s how to tastefully showcase your holiday philanthropy and maximize your reach.

The Handshake referrals app for real estate agents is now available on iOS and Android! Download the app today and set up your profile in just a few minutes. Handshake makes exchanging referrals faster, easier and cheaper than ever before!

In part 4 of our 5-part series on generating more referrals this holiday season, we’ll explore philanthropy and how you can increase client interactions, leave a lasting and positive impression with your client-base, while making a positive impact in the community along the way.

The holidays are the perfect time to surprise your top 100 clients with a thoughtful gift. With home buying slowing down, take this chance to make a lasting impression and show appreciation—after all, it’s the season for giving, and you get to play Santa!

Boost referrals this holiday season with a budget-friendly party that strengthens client relationships—no sales pitch needed. Use the MITS strategy: Mingle, Inquire, Thank, and Schedule follow-ups to create meaningful connections and naturally spark referrals.

Gary Keller’s 5x ROI rule guides agents to seek a 500% return on marketing investments. This blog outlines a $7,500 holiday referral strategy using four key tactics—Party, Pop-By's, Philanthropy, and Posts—to secure more client referrals.